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Scent Strip Perfume: A New Chapter as Jil Croquet Parfum

Dear fragrance enthusiasts,

Today, I share with you a significant update about our cherished perfume brand, Scent Strip Perfume. It's a story of evolution, resilience, and unyielding commitment to quality. But before I delve into the details, I want to assure you: our beloved fragrances are here to stay.

Unchanged Quality, New Name

You've come to adore the scents, the memories they evoke, the essence of luxury they bring into your everyday life. Rest assured, the formulas you love remain untouched. Our dedication to providing high-quality perfumes and colognes, crafted with the utmost care and expertise, remains unwavering. However, the name under which these fragrances have blossomed is set for a change.

Why the Change?

The decision to rebrand comes in the wake of a cease-and-desist from a global leader in the printing industry. In a classic David versus Goliath scenario, we've chosen to avoid a corporate battle. We believe our energy is better spent on what we do best – crafting exceptional fragrances.

Our focus remains on delivering handcrafted, small-batch fragrances made with the savoir-faire of our French perfumer. To continue doing this at an affordable price, we are transitioning from Scent Strip Perfume to Jil Croquet Parfum.

A Nod to Our Roots

Adopting our French perfumer's name, Jil Croquet, wasn't our initial preference. We understand it may seem a bit presumptuous, but it ensures the uniqueness and safety of our brand's identity. This change is a testament to our adaptability and commitment to you, our valued patrons.

A Seamless Transition

For those who have supported us by writing about our brand, our perfumer, or our recognition as finalists in the Art and Olfaction Awards – we extend our heartfelt thanks. We're in the process of reaching out to each of you to update the URLs in your articles as ensuring your content remains relevant and linked correctly is a priority for us.

Looking Forward

The transition to Jil Croquet Parfum will take place over the next six months. We are dedicated to making this process as smooth as possible for everyone involved. Your understanding and patience during this period mean the world to us.

In Closing

Change, while sometimes unexpected, can usher in new horizons. As Jil Croquet Parfum, we promise to uphold the standards of excellence you've come to expect from us. Your favorite perfumes and colognes will continue to be a part of your life's most memorable moments.

Thank you for your unwavering support and for being a part of our journey. This change, though significant, is just a step in our continuous effort to bring the best of fragrance to your world.

With sincere gratitude,

Jil CROQUET, Owner and Perfumer

Discover our classics collection here and our In-The-Vault line here.

Enjoy our artisan perfumes and colognes!


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